PROJECT EVIDENCE Documentary evidence of work undertaken to date


PROJECT EVIDENCE

Documentary evidence of work undertaken to date

The following section records the practical development of PPPCIC projects.

It is intended to distinguish between what is proposed, what is underway and what has already been produced or undertaken.

Where supporting material is available, it can be attached to the relevant evidence item.

EVIDENCE 00

THE FIRST INVESTMENT

Putting my own money behind the idea

The Penzance Fashion Hub did not begin with Council funding, external funding or business contributions.

It began with an idea that I personally believed could benefit Penzance.

Before asking local businesses to contribute, I personally paid for the first promotional postcard.

I did this for a straightforward reason:

I believed in what I was doing, so I put my own money where my mouth was.

I wanted to demonstrate the idea before asking anybody else to participate.

The first postcard turned a conversation into something tangible.

Businesses could see what the concept looked like.

People could handle it.

The idea could be discussed in practical terms.

From that starting point, the project developed.

An initial 18 businesses subsequently contributed £22.50 each, generating:

£405

That contribution funded:

5,000 A5 double-sided flyers
25 A3 posters

The importance of this sequence is that the project was not launched by saying:

“Here is an idea — someone else should pay for it.”

It began:

“Here is an idea I believe can benefit Penzance — I am prepared to start it myself.”

EVIDENCE 01

PENZANCE FASHION HUB — PROJECT DEVELOPMENT

The Fashion Hub developed from direct conversations with residents and businesses about Penzance's independent retail offer and the concentration of vintage, pre-loved, charity and specialist fashion businesses.

The idea was to identify an existing strength of Penzance and turn it into a recognisable promotional asset.

The project subsequently developed into a structured promotional initiative.

Demonstrates

  • Local research
  • Direct engagement
  • Business identification
  • Project development
  • Practical promotion

 

EVIDENCE 02

BUSINESS PARTICIPATION

An initial group of:

18 businesses

participated in the first larger Fashion Hub promotional campaign.

Each contributed:

£22.50

Total:

£405

This demonstrates that local businesses were willing to participate directly in a shared promotional initiative.

EVIDENCE 03

5,000 FLYERS

The initial business contributions funded the production of:

5,000 A5 double-sided flyers

These provide a shared promotional resource for participating businesses and the wider Penzance fashion offer.

The flyers are designed to promote the collective offer rather than simply one individual business.

 

EVIDENCE 04

25 A3 POSTERS

The campaign also produced:

25 A3 posters

These provide larger-format promotional material for participating businesses and distribution locations.

EVIDENCE 05

DISTRIBUTION

The Fashion Hub material is being distributed through participating businesses and other locations.

The wider project objective is to develop a distribution network of approximately:

100 points

The purpose is to move the project beyond the businesses that contributed financially and make the promotional material available more widely across Penzance.

EVIDENCE 06

FASHION HUB MAP

A dedicated Fashion Hub map has been developed to identify participating and relevant fashion businesses.

The map transforms individual businesses into a recognisable collective offer.

It gives residents and visitors a practical way of finding the businesses involved.

EVIDENCE 07

BANNER PROMOTION

The project has progressed into physical banner promotion at key approaches into Penzance.

Locations being developed include:

Eastern Green
Heamor

The objective is to promote the Fashion Hub as people enter or move through the town.

This extends promotion beyond individual shopfronts and digital channels.

EVIDENCE 08

PENZANCE PROMENADE PROJECT

The second major PPPCIC project is the Promenade Project:

Jubilee Pool → Penzance → Newlyn Art Gallery

The project is intended to connect and promote:

  • Businesses
  • Food and refreshments
  • Swimming
  • Recreation
  • Children's activities
  • Culture
  • Art
  • Public facilities
  • Accessibility
  • Visitor information
  • Walking connections

The intention is to present the Promenade as a connected experience.

EVIDENCE 09

PROMENADE RESEARCH

Research has been undertaken to identify businesses, facilities, activities and visitor opportunities within the Promenade area.

This creates a working information base from which further promotional material can be developed.

EVIDENCE 10

PUBLIC TOILET & FACILITIES RESEARCH

PPPCIC is developing a factual survey of toilet provision among catering and hospitality establishments.

The survey seeks to establish:

  • Customer-only facilities
  • Open-door arrangements
  • Access for non-customers
  • Disabled toilet provision
  • Other relevant public-access information

The objective is to establish a clearer factual picture.

It is not intended to criticise individual businesses.

EVIDENCE 11

PHYSICAL OUTPUTS

The projects have produced physical, usable outputs.

These include:

Fashion Hub postcard
Fashion Hub map
5,000 flyers
25 A3 posters
Promenade material
Promotional designs
Research documents
Survey material

These are tangible evidence of project development.

EVIDENCE 12

BUSINESS ENGAGEMENT

PPPCIC's projects have involved direct communication with local businesses.

Businesses have:

  • Participated
  • Contributed financially
  • Displayed material
  • Distributed material
  • Provided information
  • Discussed promotional opportunities
  • Engaged with project development

This demonstrates that the work is being developed through local participation rather than in isolation.

EVIDENCE 13

PUBLIC-FACING ACTIVITY

PPPCIC projects are intended to provide information and promotion for:

Residents
Visitors
Businesses
Students
Young people
Community organisations

The work is therefore intended to have a wider purpose than simply promoting the organisation itself.

EVIDENCE 14

THE PPPCIC MODEL IN PRACTICE

The projects demonstrate a repeatable approach:

1. IDENTIFY

Find an opportunity, strength, gap or practical issue.

2. RESEARCH

Gather and organise information.

3. CONNECT

Speak directly to relevant people and businesses.

4. START

Where appropriate, put personal resources behind the initial idea.

5. PARTICIPATE

Invite others to take part.

6. CONTRIBUTE

Where appropriate, develop shared contributions towards practical outputs.

7. PRODUCE

Create something tangible and usable.

8. DISTRIBUTE

Put the material into circulation.

9. DEVELOP

Build on what works and extend the project.

 

 

 

WHAT THE EVIDENCE SHOWS

The evidence does not suggest that every project is complete.

It demonstrates something more useful:

The projects have moved from ideas into practical activity.

There is evidence of:

Personal investment
Business participation
Financial contribution
Physical production
Mapping
Research
Distribution
Promotion
Continuing development

The work can therefore be considered on the basis of what has actually been undertaken and produced.

TRANSPARENCY

PPPCIC is prepared to show supporting evidence for the work described where appropriate.

That includes:

  • Maps
  • Flyers
  • Posters
  • Original postcard
  • Project documentation
  • Business participation
  • Distribution information
  • Survey material
  • Photographs
  • Public-facing material

The principle is simple:

If we say it has been done, we should be able to show what was done.

PROMOTE PENZANCE POSITIVELY CIC

Company No. 17263744

Research • Connection • Participation • Information • Promotion

The projects may have their own names.
The purpose is Penzance.

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