PROMOTE PENZANCE POSITIVELY CIC

 

PROMOTE PENZANCE POSITIVELY CIC

Promoting • Celebrating • Connecting • Investing in Penzance

Community Interest Company (CIC)
Company Number: 17263744
Incorporated: 5 June 2026

WHAT IS PROMOTE PENZANCE POSITIVELY CIC?

Promote Penzance Positively CIC (PPP CIC) was established to promote, celebrate and positively support Penzance, its communities, businesses, independent traders, heritage, creativity and distinctive identity.

The idea developed through listening to local people and businesses and through direct engagement within Penzance. It became clear that there was an opportunity to bring together positive promotion, practical projects and greater visibility for parts of the town, its businesses and its communities.

PPP CIC is intended to complement existing organisations and initiatives, bringing forward additional projects, ideas and promotional opportunities.

A particular concern from the early research was ensuring that the diversity of businesses and communities within Penzance receives greater inclusion, visibility and promotion.

OUR TWO INITIAL PROJECTS

1. THE PENZANCE PROMENADE PROJECT

The Promenade is one of Penzance's most important public spaces and one of the town's greatest assets.

Stretching through Mount's Bay and connecting important areas of Penzance, the Promenade is used by residents and visitors for walking, recreation, tourism, events and everyday enjoyment.

PPP CIC wants to explore ways of positively promoting, celebrating and increasing awareness of the Promenade and the businesses, properties, heritage and opportunities connected with it.

Our approach is based on the belief that the Promenade is more than simply a route through the town. It is a major part of Penzance's identity and has the potential to play an even greater role in encouraging people to explore, visit, stay and spend locally.

2. PENZANCE FASHION HUB

The Penzance Fashion Hub was developed following direct engagement with residents and businesses.

The project promotes Penzance's growing collection of independent clothing, vintage, pre-loved, charity and specialist fashion businesses and aims to help establish Penzance as a recognised destination for fashion, particularly independent, vintage and pre-loved retail.

The project has already demonstrated how businesses can work together collectively to promote an area and attract greater attention to what Penzance has to offer.

WHAT HAVE WE DONE SO FAR?

Preliminary research and engagement

  • Listened to residents and businesses and gathered feedback.
  • Identified opportunities for stronger positive promotion of Penzance.
  • Investigated existing promotional platforms and identified opportunities for greater inclusion and visibility.
  • Developed the initial concepts for both the Penzance Promenade Project and the Penzance Fashion Hub.
  • Established Promote Penzance Positively CIC as a Community Interest Company.
  • Developed promotional material and project information.
  • Produced and supported promotional activity for the Penzance Fashion Hub.
  • Worked directly with local businesses to encourage collective promotion and participation.
  • Begun developing the groundwork needed to take the Promenade Project forward.

WHY ARE WE MEETING WITH YOU?

We are now meeting and speaking with businesses, landowners and property owners connected with the Promenade area.

You are important stakeholders.

The Promenade Project is intended to positively promote the area in which your business or property is located. As a result, businesses, landowners and property owners may ultimately benefit from increased awareness, visibility, footfall, visitor interest and positive promotion of the area.

PPP CIC has already undertaken the preliminary work and is now developing the next stage.

We have produced the initial information and promotional material. The next requirement is to secure funding to enable material to be professionally printed and distributed more widely.

WE ARE ASKING FOR YOUR SUPPORT

We would like stakeholders and potential beneficiaries of the campaign to consider supporting the project through:

A Contribution • Investment • Donation • Sponsorship • Practical Support

Your support will help contribute towards:

  • Printing promotional and information leaflets.
  • Distribution throughout Penzance and beyond.
  • Promoting the Promenade and its businesses, properties and assets.
  • Developing future promotional opportunities.
  • Building greater awareness of the area.
  • Supporting further community-led positive promotion.

This is an opportunity to invest in the positive promotion of an area in which you have an interest.

WORKING TOGETHER FOR A MORE POSITIVELY PROMOTED PENZANCE

PPP CIC believes that positive promotion works best when the people, businesses and organisations connected with an area become part of the process.

The Promenade is a shared asset.

By working together, we can help ensure that its businesses, heritage, environment, properties, people and opportunities receive the recognition and positive promotion they deserve.

PROMOTE PENZANCE POSITIVELY CIC

Promoting Penzance – Positively

Contact:
Mayar Akash
mayarakash@gmail.com

07557774829

 

Comments

Post a Comment

Popular posts from this blog

PROMOTING PENZANCE POSITIVELY — WE STARTED IN NOVEMBER 2025, AND WE'RE STILL MOVING FORWARD!

Image
  PROMOTING PENZANCE POSITIVELY — WE STARTED IN NOVEMBER 2025, AND WE'RE STILL MOVING FORWARD! Since November 2025, Promote Penzance Positively CIC has been working to celebrate, promote and raise the profile of Penzance, its businesses and the people who make our town special. This is a community-minded initiative built on a simple belief: Penzance benefits when we work together to put our town on the map. We are grateful to the businesses, individuals and supporters who have already shown their encouragement and helped us take this work forward. Their support demonstrates that there are people who believe in promoting Penzance positively and are willing to play their part. 🗺️ Alongside this post, we will be sharing our map and recognising the businesses and supporters who have contributed to our journey. Every contribution matters. Every supporter counts. And every positive step helps us build momentum. We are an independent community interest company, and we will continue to d...
Read more

PROMOTE THE PROMENADE — FUNDRAISING UPDATE!

PROMOTE THE PROMENADE — £450 RAISED, £550 TO GO! Two active projects. One shared purpose: promoting Penzance and supporting our local businesses. Since November 2025, I have been working to promote Penzance through community-led publicity, printed materials, business engagement and practical promotional projects. Through Promote Penzance Positively CIC (PPPCIC), I want to help more people discover the businesses, attractions and facilities that make our town worth visiting. Today, I want to share an update on our Promote the Promenade fundraising campaign, thank those who have supported it, and clarify how it connects with my other ongoing initiative, Penzance Fashion Hub . PROMOTE THE PROMENADE — HELP US REACH OUR £1,000 TARGET The current campaign aims to produce and distribute 10,000 leaflets promoting the Promenade, its businesses, attractions and facilities for the coming season. Our fundraising target is £1,000. So far, £450 has been raised, leaving £550 to go. I am grateful to...
Read more

PROMOTING PENZANCE PROMENADE A community-led initiative for the coming season

  PROMOTING PENZANCE PROMENADE A community-led initiative for the coming season Our Promenade. Our Community. Our Opportunity. Who is responsible? The Promenade falls under the responsibility of Cornwall Council, rather than Penzance Town Council. This initiative is about what we, as residents and businesses, can do together to promote this important local asset for everyone's benefit. A shared community effort. Residents and businesses are coming together to help raise the profile of the Promenade, attract visitors and encourage people to explore and support the businesses that make this place special. Our businesses are part of its heritage. The businesses that have traded here through the years, alongside those trading today, are the bricks and mortar of our local identity. They give the Promenade its character and continuity. As established members of our community, they have a valuable opportunity to help sh...
Read more