THE WORK SO FAR - EVIDENCE & ACTIVITY AT A GLANCE

 


 https://promotepenzancepositivelycic.co.uk/

 


EVIDENCE & ACTIVITY AT A GLANCE

A practical, independent organisation developing projects to promote Penzance, its businesses, people, facilities, heritage and visitor experience.

ESTABLISHED

Promote Penzance Positively CIC (PPPCIC)
Company No. 17263744

PPPCIC develops practical projects through research, direct engagement, mapping, information, promotion and participation.

Working model

Identify → Research → Connect → Develop → Promote → Demonstrate → Build

THE WORK SO FAR

1. PENZANCE FASHION HUB

A town-wide promotional initiative developed from direct conversations with residents and businesses.

Focus

Vintage • Pre-loved • Charity • Independent • Specialist Fashion

Activity includes:

  • Business identification and mapping
  • Direct retailer engagement
  • Fashion Hub promotional map
  • Printed promotional material
  • Business distribution network
  • Banner promotion
  • Development of fashion-related events and activity
  • Potential links with education, students and young people
  • Promotion of Penzance as a destination for vintage and pre-loved fashion

Demonstrable figures

18 businesses
Initial participating businesses

£22.50
Initial contribution per participating business

£405
Total initial business contributions

5,000
A5 double-sided flyers produced

25
A3 posters produced

~100
Intended wider distribution points

2. PENZANCE PROMENADE PROJECT

Jubilee Pool → Penzance → Newlyn Art Gallery

A connected project promoting the seafront and coastal experience.

Areas being brought together include:

  • Businesses
  • Food and refreshments
  • Swimming
  • Recreation
  • Children's activities
  • Culture and art
  • Public facilities
  • Accessibility
  • Visitor information
  • Walking connections
  • Seafront attractions

Work undertaken

Research
Business identification
Mapping
Promotional planning
Supporting information

The objective is to promote the Promenade as a connected experience, rather than a collection of unrelated destinations.

 

3. INFORMATION & RESEARCH

PPPCIC is developing practical information for:

Residents → Visitors → Businesses → Students → Young People → Community Organisations

Work includes:

  • Business mapping
  • Project research
  • Visitor information
  • Facilities information
  • Promotional maps
  • Printed guides
  • Project documentation
  • Identification of gaps and opportunities
  • Information capable of being updated

Principle

Collect → Organise → Verify where possible → Make useful → Put into circulation

4. PUBLIC TOILET & FACILITIES SURVEY

A factual survey is being developed to establish toilet provision among catering and hospitality establishments.

The survey addresses:

  • Customer-only facilities
  • Open-door policies
  • Non-customer access
  • Disabled toilet facilities
  • Other relevant public-access information

The purpose is to establish a clearer picture of facilities available to residents and visitors.

 

 

 

 

THE STARTING POINT

The Fashion Hub did not begin with Council funding or a business contribution.

It began with personal investment.

Before approaching businesses to participate, Mayar Akash personally funded the first promotional postcard because he believed in the idea and wanted to demonstrate it in practical form.

That first investment turned an idea into something tangible.

The sequence then developed:

PERSONAL INVESTMENT

First promotional postcard

↓

DEMONSTRATION

A tangible project businesses could see

↓

BUSINESS ENGAGEMENT

Local businesses considered the proposition

↓

BUSINESS CONTRIBUTION

18 businesses contributed £405

↓

PRODUCTION

5,000 flyers + 25 posters

↓

DISTRIBUTION

Material circulated through Penzance

↓

DEVELOPMENT

Further mapping, banners, distribution and project activity

 

AT A GLANCE

Measure

Activity

PPPCIC

Company No. 17263744

Principal projects

2

Initial Fashion Hub contributors

18 businesses

Initial business contributions

£405

Flyers produced

5,000

A3 posters produced

25

Intended wider distribution network

~100 points

First Fashion Hub postcard

Personally funded

Fashion Hub

Active project

Promenade Project

Active project

Facilities research

Under development

Toilet survey

Under development

WHAT THESE FIGURES DEMONSTRATE

The significance is not simply the number of flyers, posters or participating businesses.

It demonstrates a practical model:

Local idea
↓
Personal commitment
↓
Direct engagement
↓
Business participation
↓
Shared contribution
↓
Physical production
↓
Distribution
↓
Further development

This is collaborative town promotion operating at local level.

INDEPENDENT — BUT COMPLEMENTARY

PPPCIC is independent of political parties and existing local organisations.

It is not intended to replace:

Penzance Town Council
Cornwall Council
Penzance BID
Community organisations
Charities
Business organisations

Its purpose is to add another practical layer of activity where it can be useful.

Different organisations can contribute different pieces of the same picture.

The projects may have their own names.

The common purpose is:

PROMOTING PENZANCE

THE KEY POINT

PPPCIC is not presenting only future proposals.

There is already evidence of:

Personal investment
Business engagement
Financial participation
Physical production
Mapping
Research
Distribution
Public-facing promotion
Continuing project development

The work can therefore be assessed on what has actually been undertaken.

Promote Penzance Positively CIC
Company No. 17263744

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